12 Foil-Stamped Cards & Envelopes, Katharine Watson, Boxed Notecards
Featuring three floral designs in glimmering foil, these cards bring a touch of gilded elegance to every note.
•These eye-catching products will call out to a broad range of women as easy gifts and irresistible self-purchases. With classically pretty botanicals rendered in blinging foil, accounts will find that these designs are perfect for both holiday and springtime gifting and replenish their orders season after season. •SALES HANDLE: A pretty stationery line that combines irresistible and on-trend foil stamping with classic florals from a rising star artist: Rifle Botanicals (239K net) meets the Art Deco Notebook Collection (19K net).
ON-TREND: We know how a strong hit of foil can propel our stationery publishing, and metallic accents are increasingly prevalent in the stationery world and a favorite at NSS year after year. Plus, rose gold and copper tones in particular are having a moment in the fashion world (see this recent article about the rose gold trend in the New Yorker: http://www.newyorker.com/culture/cultural-comment/the-semiotics-of-rose-gold). Katharine Watson's work embodies the recipe for stationery success, combining the pretty botanicals that we know do so well on our list with lavish full-coverage of the foil stamping so continually beloved by stationery shoppers.
•BROAD APPEAL: Rendered in eye-catching foil, Katharine Watson's hand-carved blockprint artwork blends sweet folk influences with gilded glamour. It's a timeless look that a wide range of women across the generations will love-from those seeking traditional notecard sets to hip stationery shoppers looking for fresh new offerings.
•NEW ARTIST: This line debuts a new rising star artist on our list whose classically pretty look is already resonating across specialty: Katharine's current line is carried by over 100 boutiques across the U.S. including national specialties Crate & Barrel and Paper Source (plus a few shops in Canada and London). She's also collaborated with Minted and with the Metropolitan Museum of Art on a line of single greeting cards, due out this fall. And her foil notecards are already making a splash across the blogosphere.
Katharine Watson is an artist and printmaker based in Portland, Maine. She carves her designs from linoleum blocks by hand and applies her unique designs to stationery and home goods ranging from calendars and coasters to tea towels. Her products are carried by more than 100 boutiques nationwide.
12 pages, foil-stamped box with acetate lid, 12 notecards (3 different foil-stamped designs), 3 coloured paper stocks, 12 envelopes